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10 Years of Figuring It Out.
So You Don't Have To.
I've spent a decade building and marketing a business in the parenting industry. Now I'm giving you the roadmap I wish I'd had from day one.
You're brilliant at what you do.
But you're getting some bookings when you want more.
You're constantly busy but don't always feel like you're moving forward.
And when things go quiet, you find yourself back on Instagram wondering what on earth you're supposed to post next.
You don't need to spend the next 10 years figuring out how to market your business.
I've already done that bit for you.
10 YEARS IN THE INDUSTRY · 300,000+ MONTHLY VISITORS · 100+ MEMBERS · FEATURED ON SKY & BBC
You're Getting Bookings. You Just Know You Could Be Getting More.
You're good at what you do.
People book you.
Your clients are happy.
You know your business can work.
But you also know it could be busier.
Some months feel great.
Other months you're looking at gaps in your diary wondering where the next bookings are going to come from.
So you post more.
Try another Reel.
Wonder whether you need to change your offer.
Look at what everyone else seems to be doing.
And when you finally get a precious hour to work ON your business...
you're not actually sure what deserves your attention.
You're serving clients, answering messages, creating content, doing admin, keeping up with social media and fitting it all around family life.
You're doing A LOT.
But being busy isn't the same as building your business.
And that's the frustrating bit.
Because you don't need thousands of followers or some enormous business.
You just want enough of the right people to find you, trust you and book you - consistently.
⭐⭐⭐⭐⭐ “Before working with Carla I felt lost, with no clue where to start. Everything was taking me forever and holding me back from doing what I started this business for — supporting women and their families.”
“But not anymore. The systems Carla has in place make life so much easier, giving me time to focus on families.”
Emma - Doula
You Don't Need to Spend More Time Marketing Your Business.
You need the time you're already spending on it to work harder.
Social media can absolutely help your business.
But your entire business shouldn't depend on whether you managed to post today.
Your business needs more than one doorway.
Imagine someone needing exactly what you offer...
Searching for it.
Finding you.
Getting to know you.
Trusting you.
And taking the next step.
Even though you haven't posted on Instagram that day.
That's the kind of business I want to help you build.
So, What Should You Actually Be Working On?
After 10 years building and marketing MyBump2Baby, I've seen the same areas make the biggest difference again and again.
And that's exactly why I created the:
Play to Profit Framework
Five stages designed to take the guesswork out of growing your parent-focused business and help you understand what deserves your attention next.
The thing members didn't realise they needed
After ten years building MyBump2Baby to over 300,000 monthly visitors, I can tell you this with complete certainty: every successful parent-focused business is built on these five principles. Every business that is struggling is missing at least one of them. This is not theory. This is the exact framework I used and the exact framework I teach inside The Playground.
Inside The Playground
Most people join for the marketing.
Many stay because of the people.
Running a business can feel lonely.
Inside the Playground you'll find a community of parent-focused business owners who understand exactly what it's like to juggle clients, family life, self-doubt and big ambitions.
People to celebrate wins with.
People to ask questions.
People to collaborate with.
People who genuinely want to see you succeed.
Because sometimes the next breakthrough in your business starts with a conversation.
Stage 1 — Foundations
Where every successful business begins — and where most people skip.
Before you post a single thing, you need absolute clarity on who you are, who your client is, what you want from your business.
Without this, everything else is built on sand. We build the foundations first — because everything else depends on them.
Stage 2 — Visibility
The stage where most businesses start, get stuck and stay.
You cannot book clients who cannot find you. This is where we master Google, SEO, and social media - so your business shows up for the families who need you most, every single day, whether you are working or not. This is how you escape the visibility trap for good.
Stage 3 —
Capture & Nurture
Because visibility without a system is just noise.
Getting found is only half the job.
We build the email list, the lead magnets, and the nurture sequences that turn visitors into a warm, loyal community and a warm community into consistent, predictable bookings.
Stage 4 —
Sales
The stage that transforms your relationship with money — and with yourself.
Selling does not have to feel uncomfortable. It does not have to feel pushy.
I teach ethical, invitational selling - the kind that feels completely natural, builds deep trust, and converts without pressure. This is where your income becomes consistent.
Stage 5 —
Scale & Sustain
Build a business that grows without burning you out. Create passive income streams, systemise your marketing, and design a business that works around your life — not the other way around.
Member Video Reviews
Lindsay Hanna
Sleep Consultant
Claudia Woodford
motherhood identity coach
Kelly Puttock
Sleep Consultant
Emma Inglefield
By Your Side Doula
Cate Hope
Peaceful Nights Sleep Consultant
Suzanne
Chat Play & Speech
Before You See Everything That's Included... Don't panic. I'm not giving you another 847 things to do. 😂
You don't need to watch every training.
You don't need to implement everything at once.
And you definitely don't need another enormous to-do list.
We go through my framework step by step and everything else is a bonus.
Because you don't need more information.
You need to know what to do next.
Everything You Get Inside The Playground
A World-Class Training Library
Access an ever-growing vault of courses and masterclasses covering every stage of marketing for businesses specifically for parent focused businesses.
Monthly LIVE Sessions with Carla
Get personalised feedback, ask your burning questions, and stay ahead of what's working right now.
Expert Masterclasses
Learn from hand-picked industry leaders on PR, email, social media, mindset, and more. Fresh perspectives. Real expertise.
Monthly Social Media & Batch Scheduling Sessions
Show up consistently without the overwhelm. Join focused co-working sessions to plan, create, and schedule a month of content in one sitting.
Done-For-You Resources (The extra perks)
Monthly Canva graphics, ready-to-use captions, email templates, awareness day calendars, workbooks and guides — all created for parent-focused businesses, ready to post.
Direct WhatsApp Access to Carla (The extra perks)
Stuck? Carla is genuinely accessible. No ticket system. No waiting. Real support from someone who cares about your success.
The Business Circle Directory (The extra perks)
An exclusive members-only directory to connect, collaborate, refer, and grow alongside other parent-focused business owners. The community alone is worth the investment.
Social Media Boosting Group (The extra perks)
A dedicated WhatsApp community where members actively support each other's content. Real engagement. Real growth.
Weekly Accountability & Monthly Challenges (The extra perks)
Stay motivated, visible, and moving forward even when life gets busy.
Collaboration and Referrel What's App Group (The extra perks)
A dedicated WhatsApp community where members work together to collaborate and refer one anothers business.
Discount on Power Hours with Carla (The extra perks)
Carla's signature power hours are a luxury 5 star experience where you go from overwhelmed to having a crystal clear plan at your fingertips.
I Don't Just Teach
Businesses How to Market to Parents.
Hi, I'm Carla.
I started MyBump2Baby in 2016 with an idea, a lot of passion and absolutely no roadmap for how to turn it into a successful business.
So I had to figure it out.
How to get found online. How to reach parents. How to build trust. How to create content people actually find. How to use Google, SEO, email and social media together. How to create different income streams.
And eventually, how to build systems that meant the business didn't rely on me being online every waking hour.
I've tried things that worked brilliantly.
I've tried things that absolutely didn't. 😂
I've wasted time, made mistakes, changed direction and learnt lessons that I wish someone could have handed me on day one.
Today, MyBump2Baby reaches over 300,000 visitors every month, and my work has been featured by Sky, BBC News and national media.
But here's the thing...
The impressive bit isn't the number.
It's the 10 years of experience it took to get there.
Because for the last decade, I haven't been teaching businesses how to market to parents from the outside.
I've been doing it. Every single day.
I've learnt how parents search, what helps businesses get found, what builds trust, what turns visibility into enquiries and bookings and what is probably a complete waste of your precious time.
And now I get to give that experience to you.
That's why I created the Digital Marketing Playground.
You don't need to spend the next 10 years trying to figure all of this out yourself.
You don't need to become an expert in marketing.
I've done that bit for you. ❤️
I'll show you what I've learnt, what actually deserves your attention and help you build a business where more of the right people can find you, trust you and book you.
Carla x
More Reviews From Happy Members
Choose Your Path to Profit
Every tier gives you full access to the Play to Profit Framework and everything inside The Playground. The framework does not change. The support does not change. The only question is how long you want to commit and how much you want to save.
6-Month Access
Build your confidence step by step
£197
for 6 months
All courses & masterclasses
Monthly LIVE sessions with Carla
Monthly expert masterclasses
WhatsApp access & communities
Done-for-you templates & resources
Business Circle directory access
Weekly accountability & competitions
MOST POPULAR
Annual Access
Same features, better value!
£297
for 12 months
Best value - just £24.75/month!
Everything in 6-Month Access
All courses & masterclasses
Monthly LIVE sessions & expert training
WhatsApp support & communities
Business Circle directory access
12 months for the price of 9!
Lifetime Access
Your forever marketing sanctuary
£444
one-time
Includes 1:1 with Carla (£197 value!)
Everything in Annual Access
LIFETIME Access - Never pay again
All future courses & content FREE
1:1 Strategy Session with Carla
VIP Lifetime Member Status
Protected from all price increases
Your Satisfaction is 100% Guaranteed
I'm so confident that The Playground will transform your business that I offer a 14-day, no-questions-asked money-back guarantee. If you don't feel like you've received immense value in your first two weeks, simply let me know and I'll refund your investment in full. No hard feelings, we'll still be friends!
I am ready to join and select my plan...
Your Questions, Answered
(Because I know you have them!)
I've tried other courses and memberships before and nothing has worked. Why will this be different?
Because most courses give you information. The Playground gives you a framework - a specific, sequential path that tells you exactly what to do, in what order, and why. Information without structure is what keeps most businesses stuck. The Play to Profit Framework removes the guesswork entirely. If you follow it, it works. That is not a claim - it is what our members tell us, consistently.
Do I need to follow the framework in order?
Yes — and here is why that matters. Each stage builds on the last. Trying to scale before you have visibility, or sell before you have a nurture system, is exactly how businesses get stuck in the second-guessing cycle. The framework is designed to be followed in sequence. That said, you have access to everything from day one and we will help you identify exactly where you are and what to focus on first.
I hate feeling 'salesy.' Will I have to do that?
Never! We teach 'invitational marketing'—it's all about building genuine relationships and inviting people to work with you when the time is right. No pushy tactics, ever. You'll feel good about every interaction.
What's included in the 1:1 Power Hour?
A private strategy session with Carla - diving deep into your specific challenges, creating a custom action plan, and giving you the clarity and confidence to move forward. Normally £197, included free with Lifetime Access.
I'm not tech-savvy at all. Is this for me?
Absolutely. Everything is broken down into simple, step-by-step videos. If you can use Facebook, you can use The Playground. Simple, effective tools - no tech overwhelm.
What if I'm just starting out?
Perfect. You will build your business on a solid foundation from day one, in the right order, avoiding every mistake that keeps most businesses stuck.
I'm worried I won't have time.
The Playground is designed to save you time, not take more of it. Even 1–2 hours a week is enough to make real progress. The goal is to give you back your time and your sanity.
I hate feeling 'salesy.' Will I have to do that?
Never. We teach invitational marketing - building genuine relationships and inviting people to work with you when the time is right. No pushy tactics, ever.
You Did Not Start This Business to Go Back to a Normal Job.
You started it because you believed in what you do. Because you wanted freedom. Because you wanted to build something extraordinary around your family and your life.
That belief was right. The framework was just missing.
The Play to Profit Framework is proven. The path is clear. The community is waiting. And Carla is in your corner every single step of the way.
Stop second-guessing. Stop starting over. Follow the framework - and finally build the business you always knew was possible.
© 2026 MyBump2Baby Digital Marketing Playground. All rights reserved. Made for heart-led business owners.