The Digital Marketing
Playground
For birth, baby and parenting business owners
Help the right parents find, trust and book you.
You are already doing brilliant work. The Playground gives you a clear marketing path, practical tools and a supportive community, so you know what to focus on next and grow with more consistency.
Join from £33 a month. Annual access offers the best value.
Built from 10 years of MyBump2Baby experience
100+ parent-focused business members
300,000+ parent visits to MyBump2Baby each month
14-day money-back guarantee
Built by Carla Lett
Founder of
MyBump2Baby
Marketing support
made for real life
Real member results
You are getting bookings. You just know you could be getting more.
The Playground is not about adding pressure or copying someone else’s marketing. It is about helping you take the right next action for the business you have now.
Member stories reflect individual experiences. Your results will depend on your business, your audience and the action you take.
01
Amanda was visible and showing up, but her enquiries were inconsistent.
Within months of having a clearer direction and support, she was fully booked and able to raise her prices.
02
Sarah, a sleep consultant in Manchester, went from feeling overwhelmed with no enquiries to fully booked.
In three months, she had a waiting list.
When you are working hard but still second guessing
Being busy is not the same as building your business.
You can spend every spare pocket of time posting, replying, planning and trying the next thing you have seen online, yet still feel unsure where your next enquiries will come from.
You do not need thousands of followers. You do not need to do every marketing tactic. You need a simple plan that helps the right families find you, gives them a reason to trust you and makes it easier for them to take the next step.
The Digital Marketing Playground is where you learn what matters next, then get the support to put it into practice.
Less second guessing ---------- A clearer next step
Imagine if…
Marketing finally felt like a clear, steady part of the business, not another thing chasing you.
01
You knew what to work on next. You stopped carrying a half-finished marketing list around in your head.
02
The right parents found you more consistently. You understood why they chose to enquire and how to help them take the next step.
03
Your marketing fitted into a few focused hours each week. It supported your business without taking over every spare moment.
04
You felt supported when you got stuck. You had a practical path, useful resources and people who understood the world you work in.
You do not need more information. You need to know what to do next.
Built by Carla Lett
A clearer path, built by someone who understands the parent business world.
Carla Lett is the founder of MyBump2Baby. For 10 years, she has built a platform that connects parents with the brilliant businesses supporting them.
She knows that marketing can feel confusing when you are delivering for clients, caring for family and trying to grow a business at the same time. She also knows there is no need to become loud, pushy or permanently online to get noticed.
The Digital Marketing Playground brings Carla’s experience together in one practical place. You can stop gathering random advice and start following a clear route towards more visibility, enquiries and bookings.
“You do not need to do every marketing tactic. You need to know what matters next.” Carla Lett, Founder of MyBump2Baby
Built for birth, baby and parenting businesses.
Carla has built MyBump2Baby around serving families and the businesses that support them. The Playground puts that focused experience at the centre of your next stage of growth.
Carla’s guidance ---------- Your next useful move
Meet the Play to Profit framework
A clear marketing path from strong idea to steady, sustainable growth.
There are five stages. You do not have to master them all at once. You start where you are, take the next useful action and keep building from there.
‘The Play to Profit’
Signature Framework
1
1. Foundations
Get clear on the people you support, the problems you solve and the offers that make it easier for parents to say yes.
1
2
2
2. Visibility
Help the right families find you through Google, social media, local connections, partnerships and other channels that make sense for your business.
3
3. Capture and Nurture
Learn how to turn interest into an email list, useful follow up and a relationship that does not rely on one social media post.
3
4
4
4. Sales
Build confidence in conversations, discovery calls, follow up and offers that feel genuinely helpful, never pushy.
5
5. Scale and Sustain
Create systems, habits and a customer journey that help your business keep growing without you having to start from scratch each month.
5
The framework gives you a proven order to follow, so you can stop guessing what to work on next.
More than a course library
Learn the path. Meet your people. Keep the support close at hand.
The Playground gives you practical training, but the experience does not end when a lesson ends. You have a calm place to learn, ask questions, meet other birth, baby and parenting business owners and keep moving forward.
Included with your Playground membership
Most people join for the marketing. Many stay because of the people.
The Business Circle is a trusted community of birth, baby and parent-focused business owners. It is a space to build real relationships, ask questions, celebrate wins and find collaboration or referral opportunities with people who understand both your work and the business and family juggle.
You do not have to figure it all out alone.
Real connections
Collaborate & refer
Trusted community
Your Playground in your pocket
Everything you need, in one place.
Your training, practical tools, community and resources are all available inside the MyBump2Baby Business app. Open it when you have a focused hour, when you need a quick answer or when you are ready to take your next step.
Business Circle and MyBump2Baby Business app access are included with every Playground membership.
Choose the support rhythm that works for your business now.
Support that keeps you moving
Practical help for the moments when you are ready to act.
You do not have to keep piecing your marketing together alone. Join The Digital Marketing Playground and give your business a clear path, practical support and a community that wants to see you grow.
Framework-----Business Circle-----App access
Monthly live support
Get a regular space to ask questions, receive guidance and know what to focus on next. All sessions are recorded.
Courses and masterclasses
Learn the five-stage path with practical lessons you can return to whenever you need them.
Templates and resources
Save time and get visible faster with ready-to-adapt content, email and planning resources.
Community and connection
Meet trusted business owners who can help you feel supported, inspired and less alone as you grow.
MyBump2Baby Business app
Keep your training, tools, community and next action together in one calm place.
Real members. Real words.
Hear from the members building their businesses inside The Playground.
Different businesses. Different starting points. The same desire for a clearer path and support that fits real life.
MYBUMP2BABY COMMUNITY ---- Real words ---- Real voices ---- Your next step
Real words from inside The Playground.
Members share what they are learning, implementing and valuing in the practical support and connected community.
Member messages, transcribed for easier reading
The quality surprised a new member
“I had not long signed up and could not get over the quality. I was looking at courses in the thousands.”
Transcribed from a supplied member message capture
Action came quickly
“Carla is amazing. In less than two weeks I was already implementing things.”
Transcribed from a supplied member message capture
A community worth being part of
“You have built something amazing here Carla.”
Transcribed from a supplied member message capture
Hear the stories behind the reviews
Listen to members share what a clearer path, practical support and a connected community have changed for their businesses.
Amy Cousins
Baby Steps
Maia Heyes
Mum Coach
Suzanne
Chat Play & Speech
Cate Hope
Peaceful Nights Sleep Consultant
Emma Inglefield
By Your Side Doula
Jade
The Postnatal Doula
Julie Clarke
Wedding & Family Photographer
Kelly Puttock
Sleep Consultant
Claudia Woodford
Motherhood Identity Coach
Lisa Hanna
Pregnancy Birth & Beyond
Emma
Motherhood Wellness Coach
Lindsay Hanna
Sleep Consultant
Choose the support that suits your next stage
Choose a membership rhythm that fits the business and family life you are building.
Every membership includes the same clear framework, practical tools, live support, Business Circle community and MyBump2Baby Business app access. Choose the level of support and savings that feels right for you.
A flexible start
Monthly access
Give your marketing a practical place.
£
33
£33 per month, cancel anytime
Full Playground membership
Play to Profit framework, courses and masterclasses
Live sessions, templates and practical resources
Business Circle community and app access
A full year of momentum
Annual access
Give yourself a full year to build the habits, confidence and results that come from steadier support.
£
297
£297 every 12 months, until cancelled · Just £24.75 a month
Save £99 compared with paying monthly.
Everything in monthly access
Save £99 compared with paying monthly
More space to learn & apply
Business Circle & app access
Your ongoing marketing home
Lifetime access
Join once, keep the Playground with you as your business evolves.
£
444
One payment, lifetime access
Everything in annual access
Future courses & content
A private strategy session with Carla
Business Circle community and app access
Choose the access that feels right for the business you are building now.
A simple, supported decision
More clarity, less guesswork and a place to keep growing.
You do not need to have everything figured out before you join. You need a desire to build a business that reaches the right families and gives you more confidence in what to do next.
Inside The Playground, you can learn at your pace, return to the resources when you need them and get support from people who understand your world. The 14-day money-back guarantee gives you space to make sure it feels right.
Questions before you join?
Let’s make this an easy decision.
You deserve clarity before you invest in support. Here is what most potential members want to know.
Is the Playground right for a newer business?
Yes. The Playground is designed to help parent-focused business owners create a practical marketing direction, whether you are still finding your feet or ready to become more consistent. You will not be asked to master everything at once.
I am already getting some bookings. Is this still for me?
Yes. The Playground is for business owners who know they can grow, but want more consistent visibility, enquiries, bookings and a clearer plan.
Is this only social media training?
No. Social media is one part of the path. You will also learn about your ideal client, offers, Google and search engine optimisation, email nurture, sales confidence, customer journey, systems and sustainable growth.
Will I have to be salesy?
No. You will learn relationship-led marketing and gentle sales conversations that feel natural to you and helpful to the parents you support.
I cannot attend the live sessions. Will I miss out?
No. Every live session is recorded, so you can watch and work through the guidance at a time that works around your family and clients.
What is included in every membership option?
Every membership includes the Play to Profit framework, courses and masterclasses, regular live sessions, templates and resources, Business Circle community support and access to the MyBump2Baby Business app. Your chosen option changes how long you have access, not the core membership experience.
What if I only have limited time?
The Playground is built for real working weeks. It helps you focus your time on the next useful action, rather than adding another overwhelming marketing list to your diary.
What does lifetime access include?
Lifetime access includes the full membership, future courses and content, ongoing access to the Playground and a private strategy session with Carla.
What happens if The Playground is not right for me?
Try The Playground for 14 days. If it does not feel right for you, contact us within 14 days for a full refund.
Less second guessing ---------- A clearer next step
One clearer next step
The right parents finding you more often can start with a plan that fits real life.
You do not have to keep piecing your marketing together alone. Join The Digital Marketing Playground and give your business a clear path, practical support and a community that wants to see you grow.
£297 for 12 months · £24.75 a month
The Digital Marketing
Playground
MyBump2Baby presents The Digital Marketing Playground. Practical, encouraging marketing support for birth, baby and parenting businesses.