Imagine Waking Up Fully Booked, Financially Free, and Completely in Love With the Business You Built.
That Is Not a Dream. It Is a Framework Away.
The Digital Marketing Playground is the only membership built exclusively for parent-focused businesses.
Powered by Carla Lett's proven 5-stage Play to Profit Signature Framework.
The path from invisible to fully booked is not a mystery. It is a method. And it is waiting for you inside.
Stop second-guessing. Stop starting over. Start following a framework that actually works.
Can I say something that most people are too polite to say out loud?
You have thought about going back to a normal job.
Maybe not seriously.
Maybe just for a moment, at 11pm on a Tuesday, when the enquiries have gone quiet and the bills have not.
When you have posted every day this week and heard nothing back.
When you are watching someone else in your industry grow and wondering what on earth they know that you don't.
You started this business because you love what you do. Because you wanted freedom, flexibility, and the chance to build something that matters around your family.
And you do love it - when it is consistent.
But somewhere between the dream and the reality, something is not clicking.
And the longer it does not click, the louder that voice gets.
Here is what I need you to hear.
It is not because you are not talented enough.
It is not because your business idea is wrong.
It is not because you are not working hard enough.
It is because you are missing a framework.
Every single parent-focused business owner who is fully booked, consistently profitable, and genuinely free got there by following five core principles, in the right order, with the right support.
Skip one, and the whole thing stalls.
Follow all five, and everything changes.
That framework exists. And it is inside The Playground.
Here is what following a proven framework actually looks like:
Without the Framework
Posting every day and wondering if it's even worth it
Invisible on Google which means the families who need you can't find you
Enquiries going cold because there's no system to follow up
Dreading sales conversations - they feel pushy and uncomfortable
Second-guessing every decision, every strategy, every post
Wondering if a "normal job" would just be easier
Inside The Playground
A clear, confident content strategy that attracts the right clients
Showing up in local searches every single day - gaining enquiries even while you sleep
A nurture sequence converting enquiries into bookings on autopilot
Selling with warmth, confidence, and zero "ick"
A proven path forward - no more guessing, no more starting over
A business you are proud of, built around the life you actually want
The Play to Profit Framework - Five Core Principles. One Proven Path. Zero Guesswork.
After ten years building MyBump2Baby to over 300,000 monthly visitors, I can tell you this with complete certainty: every successful parent-focused business is built on these five principles. Every business that is struggling is missing at least one of them. This is not theory. This is the exact framework I used and the exact framework I teach inside The Playground.
Stage 1 — Foundations
Where every successful business begins — and where most people skip.
Before you post a single thing, you need absolute clarity on who you are, who your client is, what you want from your business.
Without this, everything else is built on sand. We build the foundations first — because everything else depends on them.
Stage 2 — Visibility
The stage where most businesses start, get stuck and stay.
You cannot book clients who cannot find you. This is where we master Google, SEO, and social media - so your business shows up for the families who need you most, every single day, whether you are working or not. This is how you escape the visibility trap for good.
Stage 3 —
Capture & Nurture
Because visibility without a system is just noise.
Getting found is only half the job.
We build the email list, the lead magnets, and the nurture sequences that turn visitors into a warm, loyal community and a warm community into consistent, predictable bookings.
Stage 4 —
Sales
The stage that transforms your relationship with money — and with yourself.
Selling does not have to feel uncomfortable. It does not have to feel pushy.
I teach ethical, invitational selling - the kind that feels completely natural, builds deep trust, and converts without pressure. This is where your income becomes consistent.
Stage 5 —
Scale & Sustain
Build a business that grows without burning you out. Create passive income streams, systemise your marketing, and design a business that works around your life — not the other way around.
Member Video Reviews
Lindsay Hanna
Sleep Consultant
Emma -
Motherhood Wellness Coach
Lisa Hanna
Pregnancy Birth & Beyond
Claudia Woodford
motherhood identity coach
Kelly Puttock
Sleep Consultant
Julie Clarke
Wedding & Family Photographer
Jade
The Postnatal Doula
Emma Inglefield
By Your Side Doula
Cate Hope
Peaceful Nights Sleep Consultant
Suzanne
Chat Play & Speech
Maia Heyes
mum coach
Amy Cousins
Baby Steps
Everything You Need. Nothing You Don't.
Imagine waking up knowing exactly what to post, feeling confident in your strategy, and watching your ideal clients find YOU—without the guesswork, overwhelm, or feeling 'salesy.'
A World-Class Training Library
Access an ever-growing vault of courses and masterclasses covering every stage of the Play to Profit Pathway — from SEO and blogging to Instagram, email marketing, AI, digital course creation and beyond. New content added every month.
Monthly LIVE Sessions with Carla
Get personalised feedback, ask your burning questions, and stay ahead of what's working right now. This is direct access to someone who has built a business generating 300,000+ monthly visitors — and she's in your corner every single month.
Monthly Expert Masterclasses
Learn from hand-picked industry leaders on PR, email, social media, mindset, and more. Fresh perspectives. Real expertise. Every month.
Monthly Social Media & Batch Scheduling Sessions
Show up consistently without the overwhelm. Join focused co-working sessions to plan, create, and schedule a month of content in one sitting.
Done-For-You Resources (The extra perks)
Monthly Canva graphics, ready-to-use captions, email templates, awareness day calendars, workbooks and guides — all created for parent-focused businesses, ready to post.
Direct WhatsApp Access to Carla (The extra perks)
Stuck? Carla is genuinely accessible. No ticket system. No waiting. Real support from someone who cares about your success.
The Business Circle Directory (The extra perks)
An exclusive members-only directory to connect, collaborate, refer, and grow alongside other parent-focused business owners. The community alone is worth the investment.
Social Media Boosting Group (The extra perks)
A dedicated WhatsApp community where members actively support each other's content. Real engagement. Real growth.
Weekly Accountability & Monthly Challenges (The extra perks)
Stay motivated, visible, and moving forward — even when life gets busy.
Collaboration and Referrel What's App Group (The extra perks)
A dedicated WhatsApp community where members work together to collaborate and refer one anothers business.
Discount on Power Hours with Carla (The extra perks)
Carla's signature power hours are a luxury 5 star experience where you go from overwhelmed to having a crystal clear plan at your fingertips.
I Know Exactly How You Feel.
Because I Have Been There Too.
I built MyBump2Baby from nothing to over 300,000 monthly visitors. I have been featured on Sky, BBC News, the Metro, the Sun, and the Daily Mail. I was a Peter Jones Enterprise Nation finalist.
But before any of that - I was you.
I was posting into the void. I was second-guessing every decision. I was lying awake wondering if I was ever going to make this work, or whether I should just go back to something safe and predictable.
I did not go back. And the reason I did not go back is because I found - through years of trial, error, and sheer determination — a framework that worked.
The Play to Profit Pathway is not something I read in a book. It is the exact system I built from the ground up, tested on my own business, and then watched transform the businesses of sleep consultants, doulas, antenatal teachers, postnatal coaches, photographers, and dozens more parent-focused business owners.
Follow the framework, and you will reach your goals. I say that with complete confidence - not because I am selling you something, but because I have seen it happen too many times to doubt it.
I have ADHD. I am a mum. I understand the chaos, the self-doubt, and the very real temptation to take the easier path. I am telling you - the framework is the easier path.
You just have not found it yet.
Until now.
More Reviews From Happy Members
Choose Your Path to Profit
Every tier gives you full access to the Play to Profit Framework and everything inside The Playground. The framework does not change. The support does not change. The only question is how long you want to commit and how much you want to save.
6-Month Access
Build your confidence step by step
£197
for 6 months
All courses & masterclasses
Monthly LIVE sessions with Carla
Monthly expert masterclasses
WhatsApp access & communities
Done-for-you templates & resources
Business Circle directory access
Weekly accountability & competitions
MOST POPULAR
Annual Access
Same features, better value!
£297
for 12 months
Best value - just £24.75/month!
Everything in 6-Month Access
All courses & masterclasses
Monthly LIVE sessions & expert training
WhatsApp support & communities
Business Circle directory access
12 months for the price of 9!
Lifetime Access
Your forever marketing sanctuary
£444
one-time
Includes 1:1 with Carla (£197 value!)
Everything in Annual Access
LIFETIME Access - Never pay again
All future courses & content FREE
1:1 Strategy Session with Carla
VIP Lifetime Member Status
Protected from all price increases
Your Satisfaction is 100% Guaranteed
I'm so confident that The Playground will transform your business that I offer a 14-day, no-questions-asked money-back guarantee. If you don't feel like you've received immense value in your first two weeks, simply let me know and I'll refund your investment in full. No hard feelings, we'll still be friends!
I am ready to join and select my plan...
Your Questions, Answered
(Because I know you have them!)
I've tried other courses and memberships before and nothing has worked. Why will this be different?
Because most courses give you information. The Playground gives you a framework - a specific, sequential path that tells you exactly what to do, in what order, and why. Information without structure is what keeps most businesses stuck. The Play to Profit Framework removes the guesswork entirely. If you follow it, it works. That is not a claim - it is what our members tell us, consistently.
Do I need to follow the framework in order?
Yes — and here is why that matters. Each stage builds on the last. Trying to scale before you have visibility, or sell before you have a nurture system, is exactly how businesses get stuck in the second-guessing cycle. The framework is designed to be followed in sequence. That said, you have access to everything from day one and we will help you identify exactly where you are and what to focus on first.
I hate feeling 'salesy.' Will I have to do that?
Never! We teach 'invitational marketing'—it's all about building genuine relationships and inviting people to work with you when the time is right. No pushy tactics, ever. You'll feel good about every interaction.
What's included in the 1:1 Power Hour?
A private strategy session with Carla - diving deep into your specific challenges, creating a custom action plan, and giving you the clarity and confidence to move forward. Normally £197, included free with Lifetime Access.
I'm not tech-savvy at all. Is this for me?
Absolutely. Everything is broken down into simple, step-by-step videos. If you can use Facebook, you can use The Playground. Simple, effective tools - no tech overwhelm.
What if I'm just starting out?
Perfect. You will build your business on a solid foundation from day one, in the right order, avoiding every mistake that keeps most businesses stuck.
I'm worried I won't have time.
The Playground is designed to save you time, not take more of it. Even 1–2 hours a week is enough to make real progress. The goal is to give you back your time and your sanity.
I hate feeling 'salesy.' Will I have to do that?
Never. We teach invitational marketing - building genuine relationships and inviting people to work with you when the time is right. No pushy tactics, ever.
You Did Not Start This Business to Go Back to a Normal Job.
You started it because you believed in what you do. Because you wanted freedom. Because you wanted to build something extraordinary around your family and your life.
That belief was right. The framework was just missing.
The Play to Profit Framework is proven. The path is clear. The community is waiting. And Carla is in your corner every single step of the way.
Stop second-guessing. Stop starting over. Follow the framework - and finally build the business you always knew was possible.
© 2026 MyBump2Baby Digital Marketing Playground. All rights reserved. Made for heart-led business owners.